Print with purpose: how insurers can reduce internal emissions

Reducing Scope 1 and 2 greenhouse gas emissions is an important part of improving sustainability. Scope 1 refers to emissions that a company makes directly, while Scope 2 emissions are produced on behalf of the company by others. This includes the energy that companies are buying to run their office equipment, including computers and printers.

Over the last few decades, growing environmental awareness has led to increased scrutiny of the paper industry’s impact on the environment. The world has been encouraged to ‘reduce, reuse and recycle’ to limit biodiversity loss and reduce emissions from paper production. Whilst this is still endorsed by many, using paper may be the best option in particular cases.

Certain types of information are better conveyed through printed materials than digital formats. As not all content is effectively communicated on digital screens, there are situations where print remains a more practical and impactful medium.

‘Purposeful print’ refers to the strategic and intentional use of printed materials that serve specific communication purposes. It represents a thoughtful approach to using print as a medium, recognising its unique value whilst also using more sustainable practices and digital alternatives where appropriate.

Technology company Xerox provides insurers with the information to make more responsible and impactful printing decisions. The company’s software monitors paper usage, such as claims forms and policy documents, and their associated environmental impact in real time. Clients can use this information to identify opportunities for improvement. This could involve encouraging policyholders to digitally receive documents such as policy statements and renewal notices.

The choice between printing and digital alternatives is a nuanced one. There are a lot of factors to consider; from the type of energy used in paper manufacturing and data centres to the level of optimisation within paper production and digital workflows.

Through assessment and reporting, Xerox helps insurers to make informed decisions that best suit their business needs and help them meet their sustainability goals. The company can then directly support clients in their chosen actions.

For example, Xerox can help insurers to invest in reforestation projects based on their paper consumption. If digitisation of certain processes or documentation is the best route, Xerox’s workflow tools and services can support insurers in achieving this — resulting in tangible emissions reductions.

By integrating sustainability principles into their core operations, insurance companies can contribute to a more sustainable economy while also aligning with the growing demand for business practices that reduce environmental impacts.