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Feature april30

Marketing Innovation & InsurTech – what will it take to change insurance?

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Tuesday, April 30, 2019

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It’s tough to make insurance exciting, but surely we can do better than talking meercats and comic opera singers? On April 30th, InsTech London hosted an event exploring marketing innovation in insurance; answering the age old question of how the industry can improve in an area it has been famously bad at.
The evening kicked off UK FinTech Week and was the only InsurTech centred event of the week. In a bid to join the ‘tech hipster’ scene, we travelled from EC3 to Shoreditch, aka Silicon Roundabout, to trial Amnesty International UK as a new venue. Thanks goes to the LMA for sponsoring the event.

We explored what it takes to stand out in the digital age, uncovered relevant trends, and discussed the latest technologies and the opportunities they offer. Including: 

-The brand value of innovation and the importance of marketing your innovation credentials. This issue is a hot topic following AM Best announcing its intention to introduce a measure of insurers ability to innovate as a rating factor. 

– How the best insurers are marketing their new products and innovations. Including how Hiscox went to market with their Cyber proposition and how AXA use ecosystems to broaden their reach. 

– InsurTechs and their approach to marketing; novel approaches to customer acquisition, such as the Inshur referral scheme.

The new venue proved popular and it was another sell out event. Our thanks go to Ninety Consulting, AXA, Slipcase, The Marketing Eye, Inshur, AM Best, Concirrus, Gobsmack, Hiscox and Chris Williams for joining us on stage. For further details on each of the presenting companies, a link to the agenda is available below.
Highlights from the first half of the event are available in InsTech London Podcast 26 and Podcast 27
Alternatively, see what we got up to in the event photos on Flickr.