It’s tough to make insurance exciting, but surely we can do better than talking meercats and comic opera singers? On 30th April we explored what it takes to stand out in the digital age, uncover relevant trends discuss the latest technologies and the opportunities they offer. Including:
– The brand value of innovation and the importance of marketing your innovation credentials. This issue is a hot topic now that AM Best has announced its intention to introduce a measure of insurers ability to innovate as a rating factor. We heard from AM Best themselves and industry experts on the effects of this announcement and what to do in the light of it.
– How the best insurers are marketing their new products and innovations. Hear how Hiscox went to market with their Cyber proposition and how AXA use ecosystems to broaden their reach.
– InsurTechs and their approach to marketing – novel approaches to customer acquisition like the Inshur referral scheme.
– New marketing products and services – some of the best new marketing tools and how they help with customer lead generation, profiling, knowledge and relationship management.
