As insurers, we’re often guilty of saying the word ‘product’ when we’re actually referring to a 50-page policy wording document. But the product should be the whole proposition we deliver to customers. It has to be relevant for them, and it has to be backed up by data-driven underwriting.
Introduction
Robin Merttens is joined by Ben Ruddle, Senior Principal in Strategy at Publicis Sapient, to discuss how technology can help insurers cater to customers outside the typical insurance model. The discussion covers the concept of ‘Beyond Beige,’ focusing on the opportunity to serve individuals and businesses with unique or specialized needs that standard insurance products don’t cover.
Key Talking Points
- The rise of comparison sites
- What is ‘Beyond Beige’ – the opportunities in the market
- Publicis Sapient’s expansion into insurance
- Addressing the issue of underserved markets
If you like what you’re hearing, please leave us a review on whichever platform you use or contact Ben Ruddle or Matthew Grant on LinkedIn.
Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.
Leave us a message
Want to leave a message for Matthew or the InsTech team? Drop us a voicemail with questions for guests or hosts, ideas for next episodes or just general musings!
This InsTech Podcast Episode is accredited by the Chartered Insurance Institute (CII). By listening, you can claim up to 0.5 hours towards your CPD scheme.
By the end of this podcast, you should be able to meet the following Learning Objectives:
- Specify why comparison sites are not helpful to the customer and their insurance journey
- Define what markets are typically underinsured and why
- Identify how incumbents can utilise technology to help better serve niche markets
Let us know you have listened to this podcast by emailing [email protected] and if your organisation is a member of InsTech you will receive a quarterly summary of the CPD hours you have earned.
To help us measure the impact of the learning, we would be grateful if you would take a minute to complete a quick feedback survey.