omni:us offers an artificial intelligence (AI) solution for claims management, starting at First Notice of Loss (FNOL) through to claims indexation and settlement. InsTech’s Ali Smedley caught up with Sofie Quidenus-Wahlforss and Chris Andrew to discuss why omni:us was founded, how it uses AI within its processes and the company’s plans to expand within the UK market.
Sofie and Chris, what are both of your roles at omni:us?
SQW: I am the Founder of omni:us. My role involves overseeing the overall strategy and direction of our organisation.
CA: I am VP Sales for EMEA West with a primary focus of selling the omni:us Digital Claims Adjuster (DCA) proposition into the UK P&C market. I have worked in the global insurance industry for the last 19 years in varying leadership and sales roles.
Sofie, why did you focus on AI tools when founding omni:us?
SQW: Seven years ago I noticed several key opportunities within the insurance industry. Technology was rapidly advancing, and new tools such as AI and machine learning were becoming more accessible and sophisticated. I saw the opportunity for these tools to automate insurance processes. AI can also help to create more interesting and challenging roles within companies, which can help to retain current employees and attract new talent interested in working within technological innovation.
Why did you decide to focus on the insurance claims process?
SQW: There has been a growing demand for speed and transparency within the insurance industry, particularly within claims. I believed that omni:us could build a solution that offered a more streamlined and efficient experience for both policyholders and insurers. Through our solution, claims can be expedited and settled quickly - in some instances within the same day.
CA: By automating the claims process, we help insurers to drastically cut processing costs - in some cases, by up to 35%. By removing manual, repetitive tasks, insurers can instead focus on providing the best possible service to their policyholders. Delivering speedier and more consistent claim outcomes improves customer satisfaction and increases the likelihood of retention at renewal.
How can omni:us help insurers from FNOL through to claim settlement?
SQW: The omni:us Digital Claims Adjuster (DCA) solution provides an end-to-end claims process which can be integrated within legacy applications and existing insurance core systems.
The solution includes integrated reference claims processes for Property & Casualty (P&C), as well as a pre-trained AI claims decisions catalogue. This helps to automate workflows and provide insurers with next-best-action recommendations and alert adjusters if human attention is required.
DCA also comes with standardised connectors to core platforms such as Guidewire and Sapiens, as well as legacy applications that provide access to the master data (such as policies, products, limits and deductibles). This master data gives insight into the applicable terms and conditions allowing for the automation of claims handling.
What lines of business does omni:us focus on?
CA: Our sweet spot is personal P&C lines for high frequency, low to medium severity claims; the higher the claim volume, the higher the claims cost and hence the need for automation.
What partners do you work with?
SQW: omni:us has a diverse and extensive consulting and integration partner network. It includes some of the most well-known players in the industry such as Deloitte, EY, KPMG, Capgemini, PwC, Sollers and IBM. Others include Sapiens, Guidewire, SAP, Microsoft and AWS.
Why has omni:us joined InsTech as a corporate member?
CA: Being an InsTech corporate member allows omni:us to connect with insurers, entrepreneurs and industry experts to learn from their experience. This helps us to better understand the latest trends, challenges and opportunities in the UK insurance market and to be better equipped to navigate them.
We also look forward to participating in the community's events and meetups. This will help us build relationships and stay engaged with the industry and its developments.
What companies is omni:us looking to connect with?
CA: We want to connect with UK insurers in the P&C space who are looking for a partner to automate their claims process. omni:us is already in live production with leading insurers in Europe, but would like to expand further into the UK.
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