A smarter approach to flood risk: driving value for brokers and insurers

About this event

Most flood risk assessments are still built on static, historical data.

But flood exposure is dynamic, localised, and increasingly volatile – creating a gap between how risk is measured and how it actually behaves in practice.

For brokers and insurers, that gap has real implications. It affects risk selection, pricing decisions, and the ability to have informed, forward-looking conversations with clients.

This event, in partnership with Previsico, brings together insurance and risk leaders to explore how enhanced flood risk insight is being used to close that gap – combining real-time data and predictive analytics to provide a more accurate, actionable view of exposure.

The discussion will focus on how these approaches are being applied in practice, from improving underwriting decisions to supporting more proactive, advisory-led client relationships.

We will also touch on Previsico’s recent partnership with Marsh, and what it signals for how flood risk and resilience services are evolving across the market.

Key discussion topics include:

• How flood risk is evolving, and why traditional approaches are no longer sufficient
• What “real-time” and predictive flood insight actually enables in underwriting and broking workflows
• Where data-driven flood insight is already delivering measurable commercial value
• What the Previsico–Marsh partnership signals for the wider market